Kerrang!
“Kerrang!” is the worlds biggest selling rock magazine therefore it is very well known and would be my greatest competition. It costs £2.20 and covers all forms of music with attitude from Slipknot to Marilyn Manson. This magazine is produced weekly which suggests why its price is lower than other music magazines such as Mojo which is £4.50 therefore with it being cheaper it would attract a broader audience. The target audience of this magazine has a fairly stereotypical of boys as it uses masculine colours and the main images are both of men; one with a guitar connoting rock and the other with a leather jacket on also connoting a rock star. I would say the age group is for over 16’s up to young adults. This also contains around 72 pages from the ones I have viewed. The mode of address of this magazine is quite serious about music as it doesn’t have a chatty language used.
Classic Rock
“Classic Rock” magazine is the definitive voice in rock journalism, going behind the scenes to bring, for the very first time, the real stories behind rock legends from Led Zeppelin to Metallica, to Marilyn Manson and beyond. In-depth profiles and features on the movers and shakers of rock music. Focuses on hard rock, heavy metal and the older generation of ‘Rockers’. Interviews, news overviews, tour dates, retrospective articles and a hefty reviews section. It costs £4.50 however it is produced monthly therefore it would attract more attention at that time of the month. I would say this magazines target audience is for older more mature adults as its layout is very old fashioned. Words such as; “motorhead” and “Metallica” connote a heavy rock audience and suggests the content will be for an audience of this genre. The mode of address for this magazine is formal as its layout is old fashioned and with it having no images it suggests it is produced for a more mature audience. Its mode of address is formal as this layout appeals more to its target audience.
Total Guitar
Total Guitar magazine is dedicated to making its readers better guitarists. It features product reviews, artist profiles and interviews as well as techniques and tutorial pages. It is Europe’s best-selling guitar magazine. It is a comprehensive guide for guitarists and guitar enthusiasts of all abilities. Its editorial features are; product reviews, artist profiles and interviews, and technique and tutorial pages. It costs £4.99 and is also produced monthly. The target audience for this magazine would be young adults of 25 and above males, this is due to the layout being more masculine and the mode of address being less formal making it appeal more to younger adults rather than an older audience.
NME
This music magazine front cover features many elements that are typical to this genre of music magazine: rock. The main picture features the lead member of a rock band, who is performing on stage, with a bright light behind him. The photo was framed informally, from a low angle, giving this ‘rock star’ a sense of superiority. It was taken so that he appears to be shouting, making the picture seem exciting, and more appealing to the younger audiences of the magazine, who listen to this genre of music. Also most language on the front cover is colloquial, using terms that only younger people may understand, such as “ticket washout”, showing that the magazine is intended for them, and making it seem more ‘fun’. This is also a weekly magazine and is published at a reasonable price of around £2.30.
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