These two pages may be considered as an advertisement due to the way that the writers have emphasised the band as being “the best”. They also advertise the band’s new album, set for release next spring, which begins to create a sense of anticipation for fans, this article both entertains and promotes the band. This positive promotion of the band may also be down to the writer’s ideas about the genre of music, with this being rock.
All of the factors used to produce a double page spread relate to the ideology of the writer and the publishing company, relating to the set of values that the majority of the audience will have. The producer’s intent is to inform entertain and change opinion, while making the magazine profitable to the company. Consumers that buy the magazine are of a young audience, who take interest in the particular style of music that has been taken on by ‘Kerrang’. The medium of presenting magazines that readers can flip through and skip is very important, and must be acceptable for the fans of the bands that are mentioned in order to draw in the audience.
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